Wear, Watch, Listen, Read, Shop, Sweat…

Wear: Cut-away shoulders- they were all over the runways for SS17, as were flared legs and sleeves. Read: Marie Claire- the beauty bar has been raised, and segues to the next point…rejuvenate. Rejuvenate: Bioeffect Serum might be $160, but it’s based on a Geothermal Powered lab’s discovery in EGF, epidermal growth factor according to Marie […]

Retail Detail: Merchandising

This is an assignment for my ParsosnXTeenVogue course. The layout and look of retail space can determine whether or not a shopper notices it at all, let alone finds it appealing, wearable, and enticing enough to try on or purchase.  How the racks are positioned, whether there are mannequins showcasing outfits and how one might mix…

Celebrity Fitness: Star Quality

Celebs cover fitness mags accross the board: Ryan Reynolds on Men’s Health, Kate Hudson on Self, and Jaimie Alexander on Shape.  Stars known for their bodies, fitness, health and diet often cover fitness magazines more than fitness gurus and models.  Studies show people trust attractive people, and because these are familiar faces of presumed healthy…

Salvatore Ferragamo SS16

Salvatore Ferragamo has set out to redefine its brand as a fashion house, seeking to expand beyond its market position of leather goods– shoes and bags, belts and wallets are what we thing of when we hear Ferragamo.  Has the brand truly shown us fashion in the seasons that have passed since it announced that…