Lee Jeans: Body Optix Eye Tricks

Lasers will play tricks on your eyes as fashion moves foreard toward an even more misleading development: Lee Jeans will use “an algorithm [which] calculates a pattern that is applied onto the fabric via laser technology, creating optical effects which trick the brain into seeing what isn’t really there.”  According to WWD’s Paulina Szymydke Cacciapalle, pockets and seams are strategically selected to flatter the figure.
lee jeans optix laser flattering jeans.

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