(Photo: BusinessofFashion.com)
The future of fast fashion is met with the time-old technique of knitting to create made to order knitwear in four hours in-store. In a process that brings Minority Report to mind, one has a body scan for sizing and then a graphic projected onto his chest and is he able to manipulate the placement using gestures. The cost for such a bespoke sweater? $215. Emma Thomasson, in a Business of Fashion article titled “Adidas Trials Customer Personalisation in Bid to Tackle Fast Fashion,” states that the Knit for You pop up in Berlin is part of an experiment in fast fashion– Adidas wants to produce at 150% speed within three years, and it’s also looking into the applications of such efficiency on fast fashion. I often refer to Zara’s success with its Just in Time (JIT) strategy and riding the trends as they come rather than relying on forecasting and investing in inventory.
Perry Uwanawich is an American fashion designer and illustrator- AuricWear.com; fashion, beauty, and lifestyle blogger at Subversive.Style; and Spirituality Lifestyle Blogger at TheGypsyMystic.com. Perry has a Bachelor of Science in Marketing from The Wayne Huizenga School of Business and Entrepreneurship, two certifications in Fashion Design and Industrial Sewing, and has a background in graphic design, marketing, journalism, and fashion design.
Perry Uwanawich launched two fashion collections, the first called Deity Greek Wear, while enrolled full-time in college, and the second in 2020 called Auric Wear available at AuricWear.com and on Etsy. While pursuing a Certification in Fashion Design, Marketing, Public Relations, and Photography, he became the Parsons Teen Vogue Ambassador and created multimedia content which was included in the course. He completed another Certification in Industrial Sewing and was placed as an Industrial Sewing Machine Operator in a Rhode Island mill, working in production sewing for Military, Bags, and Medical Health industries.
Perry Uwanawich has worked in retail, acted as a graphic designer for multiple brands creating graphic prints for screenprinted garments. His marketing experience spans several industries from Fashion to Media, Medical Billing to the Medical Field- he's created graphics, logos, digital and print media assets, designed and managed websites (HTML, XHTML, CSS, WordPress…), managed social media accounts, and created marketing campaigns and ad campaigns which drove significant traffic in the local and national markets for respective industries. He has experience with photo and video editing, re-touching, motion graphics, and also worked as a freelance makeup artist working in Beauty as well as SFX makeup.
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