Jeremy Scott’s nostalgic pop culture, animated, and fashion referencing designs always have us reliving our childhood…now through paper dolls. Tabs on the sides of garments, all about teddy backpacks, and even on faux caps created this magical runway show full of paper barbies…a continuation from seasons past and, given I didn’t like the last shows, SS17 is a return to the cute, witty, ironic, and salable for Scott. What looked like all-over and direct-to-garment (DTG) prints referenced a previous collection with highlight, shadow, and draping printed onto the garments…it really drives the dolly look home; it is so cool and refreshing. I mean…I think these are the true illusion dresses, with arms and legs printed on the garments. While the backs of the looks being left white just drives the theme home, it probably will affect wearability and salability. Some, maybe the dresses, look a little costume, but are sure to inspire talk…and in a much better way that Fashion Stunts like strapping models to one another… The pill prints, bags, and phone cases are sure to be hits…I know I’ll be getting the case.
Ever the fun, witty, ironic designer, Jeremy Scott once again captivates the world with his Moschino SS17 collection.