Salvatore Ferragamo has set out to redefine its brand as a fashion house, seeking to expand beyond its market position of leather goods– shoes and bags, belts and wallets are what we thing of when we hear Ferragamo. Has the brand truly shown us fashion in the seasons that have passed since it announced that endeavor? It began with beautiful fashion that gave us something to talk about, yet the current ads seem to be set apart by, surprise surprise, the shoes! As I flip through the Ferragamo Spring/Summer 2016 looks, I have to wonder what they’re doing to attain and maintain this new sought out market position. Are frilly and trash bag looks really going to re-position your brand? Is this endeavor under the right creative director and designer? Unfortunately, I don’t think peasant blouses, pleats, and ruffles are enough to carry Ferragamo over into the high fashion world for long…there isn’t anything particularly on-trend or fashion forward about the collection. I’d start looking into new and better creative direction and designers…A.S.A.P., otherwise, fall back into your positioning and focus on market share, not market position Ferragamo.
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Published by Perry Uwanawich
Perry Uwanawich is an American fashion designer and illustrator- AuricWear.com; fashion, beauty, and lifestyle blogger at Subversive.Style; and Spirituality Lifestyle Blogger at TheGypsyMystic.com. Perry has a Bachelor of Science in Marketing from The Wayne Huizenga School of Business and Entrepreneurship, two certifications in Fashion Design and Industrial Sewing, and has a background in graphic design, marketing, journalism, and fashion design.
Perry Uwanawich launched two fashion collections, the first called Deity Greek Wear, while enrolled full-time in college, and the second in 2020 called Auric Wear available at AuricWear.com and on Etsy. While pursuing a Certification in Fashion Design, Marketing, Public Relations, and Photography, he became the Parsons Teen Vogue Ambassador and created multimedia content which was included in the course. He completed another Certification in Industrial Sewing and was placed as an Industrial Sewing Machine Operator in a Rhode Island mill, working in production sewing for Military, Bags, and Medical Health industries.
Perry Uwanawich has worked in retail, acted as a graphic designer for multiple brands creating graphic prints for screenprinted garments. His marketing experience spans several industries from Fashion to Media, Medical Billing to the Medical Field- he's created graphics, logos, digital and print media assets, designed and managed websites (HTML, XHTML, CSS, WordPress…), managed social media accounts, and created marketing campaigns and ad campaigns which drove significant traffic in the local and national markets for respective industries. He has experience with photo and video editing, re-touching, motion graphics, and also worked as a freelance makeup artist working in Beauty as well as SFX makeup.
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